Marketing comparison 
HubSpot Marketing Hub vs Meltwater
Our pick: HubSpot Marketing Hub scores 9.2/10 against 8.2/10 for Meltwater. Here's how they differ and which one fits your needs.
HubSpot Marketing Hub
All-in-one marketing platform with Breeze AI agents built in
9.2/10From $15/moOur pick
Visit HubSpot Marketing Hub VS
Meltwater
Media, social and consumer intelligence with AI summaries
8.2/10Contact sales
Visit Meltwater At a glance
| HubSpot Marketing Hub | Meltwater | |
|---|---|---|
| Our score | 9.2/10 | 8.2/10 |
| Best for | Marketing teams, SMBs, SaaS companies | PR teams, Comms departments |
| Type | All-in-one marketing | Market research |
| Pricing | Free plan | Contact sales |
| Starting price | $15/mo | See website |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Launched | 2006 | 2001 |
Key features
HubSpot Marketing Hub
- Breeze AI agents
- Email & automation
- Landing pages
- Ads management
- CRM integration
Meltwater
- Media monitoring
- Social listening
- Journalist database
- AI summaries
- PR reporting
HubSpot Marketing Hub: pros and cons
Pros
- Free CRM and tools to start
- Huge integration marketplace
- AI features built into every hub
Cons
- Costs rise sharply at Professional tier
- Contact-based pricing adds up
Meltwater: pros and cons
Pros
- Broad media coverage including broadcast
- Combines PR and social in one place
Cons
- Annual contracts
- Interface can feel dated
Verdict: HubSpot Marketing Hub or Meltwater?
Choose HubSpot Marketing Hub if you're marketing teams or smbs or saas companies and value free CRM and tools to start.
Choose Meltwater if you're pr teams or comms departments and value broad media coverage including broadcast.
Overall we rate HubSpot Marketing Hub slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Marketing tools for more options.
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