Email Marketing comparison 
ActiveCampaign vs Brevo
Our pick: ActiveCampaign scores 8.6/10 against 8.3/10 for Brevo. Here's how they differ and which one fits your needs.
ActiveCampaign
Email marketing and automation with AI agents
8.6/10From $15/moOur pick
Visit ActiveCampaign VS
At a glance
| ActiveCampaign | Brevo | |
|---|---|---|
| Our score | 8.6/10 | 8.3/10 |
| Best for | SMBs, B2B marketers | SMBs, E-commerce |
| Type | Email platforms | Email platforms |
| Pricing | Free trial | Free plan |
| Starting price | $15/mo | $9/mo |
| Platforms | Web, iOS, Android | Web, iOS, Android, API |
| Launched | 2003 | 2012 |
Key features
ActiveCampaign
- Automation builder
- AI content
- CRM
- Site tracking
- Predictive sending
Brevo
- Email campaigns
- SMS & WhatsApp
- Transactional email
- CRM
- AI assistant
ActiveCampaign: pros and cons
Pros
- Very powerful automations
- Good deliverability
Cons
- Can be complex
- Pricing rises with contacts
Brevo: pros and cons
Pros
- Volume-based pricing
- Generous free plan
Cons
- Template editor less flexible
- Brevo branding on cheap plans
Verdict: ActiveCampaign or Brevo?
Choose ActiveCampaign if you're smbs or b2b marketers and value very powerful automations.
Choose Brevo if you're smbs or e-commerce and value volume-based pricing.
Overall we rate ActiveCampaign slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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