What is ActiveCampaign?
ActiveCampaign combines email marketing, advanced automation, a CRM and site tracking. AI features generate emails and build automations from prompts.
Best for: SMBs, B2B marketers.
Key features
- Automation builder
- AI content
- CRM
- Site tracking
- Predictive sending
Pros and cons
Pros
- Very powerful automations
- Good deliverability
Cons
- Can be complex
- Pricing rises with contacts
ActiveCampaign pricing
| Pricing model | Free trial |
|---|---|
| Starting price | $15/mo |
| Platforms | Web, iOS, Android |
| Launched | 2003 |
Prices change often. Check the ActiveCampaign website for current plans.
Our verdict
ActiveCampaign scores 8.6/10 in our review. Its biggest strength: very powerful automations. The main drawback: can be complex. If it isn't the right fit, Semrush is the closest alternative.
ActiveCampaign compared
Frequently asked questions
What is ActiveCampaign?
ActiveCampaign combines email marketing, advanced automation, a CRM and site tracking. AI features generate emails and build automations from prompts.
Is ActiveCampaign free?
ActiveCampaign offers a free trial, then paid plans start at $15/mo.
What are the best ActiveCampaign alternatives?
Popular alternatives include Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud, Ahrefs.
Who is ActiveCampaign best for?
ActiveCampaign is best for smbs, b2b marketers.