Email Marketing comparison 
Klaviyo vs ActiveCampaign
Our pick: Klaviyo scores 9.0/10 against 8.6/10 for ActiveCampaign. Here's how they differ and which one fits your needs.
Klaviyo
E-commerce email and SMS with AI-powered segmentation
9.0/10From $20/moOur pick
Visit Klaviyo VS
At a glance
| Klaviyo | ActiveCampaign | |
|---|---|---|
| Our score | 9.0/10 | 8.6/10 |
| Best for | E-commerce brands | SMBs, B2B marketers |
| Type | Email platforms | Email platforms |
| Pricing | Free plan | Free trial |
| Starting price | $20/mo | $15/mo |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Launched | 2012 | 2003 |
Key features
Klaviyo
- Email & SMS
- Predictive analytics
- AI segments & content
- Shopify integration
- Flows
ActiveCampaign
- Automation builder
- AI content
- CRM
- Site tracking
- Predictive sending
Klaviyo: pros and cons
Pros
- Best-in-class e-commerce data
- Powerful automations
Cons
- Costs rise quickly with contacts
- Overkill for non-commerce
ActiveCampaign: pros and cons
Pros
- Very powerful automations
- Good deliverability
Cons
- Can be complex
- Pricing rises with contacts
Verdict: Klaviyo or ActiveCampaign?
Choose Klaviyo if you're e-commerce brands and value best-in-class e-commerce data.
Choose ActiveCampaign if you're smbs or b2b marketers and value very powerful automations.
Overall we rate Klaviyo slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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