What is Klaviyo?
Klaviyo is a marketing automation platform for e-commerce, combining email, SMS and push with deep store data. Klaviyo AI builds segments, writes content, predicts customer value and powers automated flows.
Best for: E-commerce brands.
Key features
- Email & SMS
- Predictive analytics
- AI segments & content
- Shopify integration
- Flows
Pros and cons
Pros
- Best-in-class e-commerce data
- Powerful automations
Cons
- Costs rise quickly with contacts
- Overkill for non-commerce
Klaviyo pricing
| Pricing model | Free plan |
|---|---|
| Starting price | $20/mo |
| Platforms | Web, iOS, Android |
| Launched | 2012 |
Prices change often. Check the Klaviyo website for current plans.
Our verdict
Klaviyo scores 9.0/10 in our review. Its biggest strength: best-in-class e-commerce data. The main drawback: costs rise quickly with contacts. If it isn't the right fit, Semrush is the closest alternative.
Klaviyo compared
Frequently asked questions
What is Klaviyo?
Klaviyo is a marketing automation platform for e-commerce, combining email, SMS and push with deep store data. Klaviyo AI builds segments, writes content, predicts customer value and powers automated flows.
Is Klaviyo free?
Klaviyo has a free plan with limits; paid plans start at $20/mo.
What are the best Klaviyo alternatives?
Popular alternatives include Semrush, HubSpot Marketing Hub, Shopify, Salesforce Sales Cloud.
Who is Klaviyo best for?
Klaviyo is best for e-commerce brands.