Email Marketing comparison 
Mailchimp vs ActiveCampaign
Our pick: ActiveCampaign scores 8.6/10 against 8.4/10 for Mailchimp. Here's how they differ and which one fits your needs.
VS
ActiveCampaign
Email marketing and automation with AI agents
8.6/10From $15/moOur pick
Visit ActiveCampaign At a glance
| Mailchimp | ActiveCampaign | |
|---|---|---|
| Our score | 8.4/10 | 8.6/10 |
| Best for | Small businesses, E-commerce | SMBs, B2B marketers |
| Type | Email platforms | Email platforms |
| Pricing | Free plan | Free trial |
| Starting price | $13/mo | $15/mo |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Launched | 2001 | 2003 |
Key features
Mailchimp
- Email builder
- Automations
- Intuit Assist AI
- Predictive segments
- Landing pages
ActiveCampaign
- Automation builder
- AI content
- CRM
- Site tracking
- Predictive sending
Mailchimp: pros and cons
Pros
- Easy to start
- Lots of integrations
- Free plan for small lists
Cons
- Gets expensive as lists grow
- Free plan is restricted
ActiveCampaign: pros and cons
Pros
- Very powerful automations
- Good deliverability
Cons
- Can be complex
- Pricing rises with contacts
Verdict: Mailchimp or ActiveCampaign?
Choose Mailchimp if you're small businesses or e-commerce and value easy to start.
Choose ActiveCampaign if you're smbs or b2b marketers and value very powerful automations.
Overall we rate ActiveCampaign slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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