SEO comparison
Ahrefs vs Moz Pro
Our pick: Ahrefs scores 9.3/10 against 8.2/10 for Moz Pro. Here's how they differ and which one fits your needs.
VS
At a glance
| Ahrefs | Moz Pro | |
|---|---|---|
| Our score | 9.3/10 | 8.2/10 |
| Best for | SEO professionals, Agencies, Content teams | Small businesses, In-house marketers |
| Type | Keyword research | Keyword research |
| Pricing | Paid | Free trial |
| Starting price | $129/mo | $49/mo |
| Platforms | Web, API | Web, Chrome, API |
| Launched | 2010 | 2004 |
Key features
Ahrefs
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Brand Radar AI
Moz Pro
- Keyword Explorer
- Domain Authority
- Site crawl
- Rank tracking
- Moz AI
Ahrefs: pros and cons
Pros
- Industry-leading backlink index
- Excellent keyword difficulty data
- Free Webmaster Tools
Cons
- No free trial
- Usage-based limits on lower plans
Moz Pro: pros and cons
Pros
- Beginner-friendly
- Trusted authority metrics
- Free MozBar extension
Cons
- Smaller index than Ahrefs or Semrush
- Fewer advanced features
Verdict: Ahrefs or Moz Pro?
Choose Ahrefs if you're seo professionals or agencies or content teams and value industry-leading backlink index.
Choose Moz Pro if you're small businesses or in-house marketers and value beginner-friendly.
Overall we rate Ahrefs slightly higher. Both are worth trying, and at least one has a free plan or trial. See all SEO tools for more options.
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