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Ahrefs Review

SEO toolset known for its backlink and keyword data

SEO Keyword research From $129/mo
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What is Ahrefs?

Ahrefs offers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Content Explorer, built on one of the largest web crawls. Newer AI features include an AI content helper and Brand Radar for monitoring brand visibility in AI search.

Best for: SEO professionals, Agencies, Content teams.

Key features

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Brand Radar AI

Pros and cons

Pros

  • Industry-leading backlink index
  • Excellent keyword difficulty data
  • Free Webmaster Tools

Cons

  • No free trial
  • Usage-based limits on lower plans

Ahrefs pricing

Pricing modelPaid
Starting price$129/mo
PlatformsWeb, API
Launched2010

Prices change often. Check the Ahrefs website for current plans.

Our verdict

Ahrefs scores 9.3/10 in our review. Its biggest strength: industry-leading backlink index. The main drawback: no free trial. If it isn't the right fit, Semrush is the closest alternative.

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Ahrefs compared

Frequently asked questions

What is Ahrefs?

Ahrefs offers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Content Explorer, built on one of the largest web crawls. Newer AI features include an AI content helper and Brand Radar for monitoring brand visibility in AI search.

Is Ahrefs free?

No. Ahrefs is a paid tool starting at $129/mo.

What are the best Ahrefs alternatives?

Popular alternatives include Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud, Mailchimp.

Who is Ahrefs best for?

Ahrefs is best for seo professionals, agencies, content teams.