SEO comparison 
Semrush vs Ahrefs
Our pick: Semrush scores 9.4/10 against 9.3/10 for Ahrefs. Here's how they differ and which one fits your needs.
Semrush
All-in-one SEO, content and competitive research suite
9.4/10Free trialOur pick
Visit Semrush VS
At a glance
| Semrush | Ahrefs | |
|---|---|---|
| Our score | 9.4/10 | 9.3/10 |
| Best for | Agencies, SEO professionals, Marketing teams | SEO professionals, Agencies, Content teams |
| Type | Keyword research | Keyword research |
| Pricing | Free trial | Paid |
| Starting price | See website | $129/mo |
| Platforms | Web, API | Web, API |
| Launched | 2008 | 2010 |
Key features
Semrush
- Keyword Magic Tool
- Site audit
- Position tracking
- Backlink analytics
- AI visibility toolkit
Ahrefs
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Brand Radar AI
Semrush: pros and cons
Pros
- Huge keyword and competitor database
- Covers SEO, PPC and content in one place
- Well-paying affiliate programme
Cons
- Expensive for solo users
- Add-ons increase cost
Ahrefs: pros and cons
Pros
- Industry-leading backlink index
- Excellent keyword difficulty data
- Free Webmaster Tools
Cons
- No free trial
- Usage-based limits on lower plans
Verdict: Semrush or Ahrefs?
Choose Semrush if you're agencies or seo professionals or marketing teams and value huge keyword and competitor database.
Choose Ahrefs if you're seo professionals or agencies or content teams and value industry-leading backlink index.
Overall we rate Semrush slightly higher. Both are worth trying, and at least one has a free plan or trial. See all SEO tools for more options.
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