What is Semrush?
Semrush is one of the most widely used SEO platforms, covering keyword research, site audits, rank tracking, backlinks, PPC and competitor analysis. Its AI tools include a writing assistant, ContentShake and an AI visibility toolkit for tracking brands in AI search.
Best for: Agencies, SEO professionals, Marketing teams.
Key features
- Keyword Magic Tool
- Site audit
- Position tracking
- Backlink analytics
- AI visibility toolkit
Pros and cons
Pros
- Huge keyword and competitor database
- Covers SEO, PPC and content in one place
- Well-paying affiliate programme
Cons
- Expensive for solo users
- Add-ons increase cost
Semrush pricing
| Pricing model | Free trial |
|---|---|
| Starting price | See website |
| Platforms | Web, API |
| Launched | 2008 |
Prices change often. Check the Semrush website for current plans.
Our verdict
Semrush scores 9.4/10 in our review. Its biggest strength: huge keyword and competitor database. The main drawback: expensive for solo users. If it isn't the right fit, Canva is the closest alternative.
Semrush compared
Frequently asked questions
What is Semrush?
Semrush is one of the most widely used SEO platforms, covering keyword research, site audits, rank tracking, backlinks, PPC and competitor analysis. Its AI tools include a writing assistant, ContentShake and an AI visibility toolkit for tracking brands in AI search.
Is Semrush free?
Semrush offers a free trial.
What are the best Semrush alternatives?
Popular alternatives include Canva, HubSpot Marketing Hub, Salesforce Sales Cloud, CapCut.
Who is Semrush best for?
Semrush is best for agencies, seo professionals, marketing teams.