Sales & CRM comparison
Apollo.io vs Gong
Our pick: Gong scores 9.0/10 against 8.6/10 for Apollo.io. Here's how they differ and which one fits your needs.
VS
At a glance
| Apollo.io | Gong | |
|---|---|---|
| Our score | 8.6/10 | 9.0/10 |
| Best for | SDRs, Founders, Agencies | B2B sales teams, Revenue leaders |
| Type | Prospecting & leads | Sales calls & coaching |
| Pricing | Free plan | Contact sales |
| Starting price | $49/mo | See website |
| Platforms | Web, Chrome | Web, iOS, Android |
| Launched | 2015 | 2015 |
Key features
Apollo.io
- Contact database
- Sequences
- AI research & writing
- Dialer
- Chrome extension
Gong
- Call recording & analysis
- Deal intelligence
- Forecasting
- AI briefs
- Coaching
Apollo.io: pros and cons
Pros
- Huge database with free tier
- All-in-one outbound
Cons
- Data accuracy varies
- Credit limits
Gong: pros and cons
Pros
- Category leader
- Deep insights on deals
Cons
- Expensive
- Platform fees on top of seats
Verdict: Apollo.io or Gong?
Choose Apollo.io if you're sdrs or founders or agencies and value huge database with free tier.
Choose Gong if you're b2b sales teams or revenue leaders and value category leader.
Overall we rate Gong slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Sales & CRM tools for more options.
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