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Sales & CRM comparison

Apollo.io vs Pipedrive

Our pick: Apollo.io scores 8.6/10 against 8.5/10 for Pipedrive. Here's how they differ and which one fits your needs.

Apollo.io

B2B contact database with AI outbound sequences

8.6/10From $49/moOur pick
Visit Apollo.io
VS

Pipedrive

Pipeline-focused CRM with an AI sales assistant

8.5/10From $14/mo
Visit Pipedrive

At a glance

Apollo.ioPipedrive
Our score8.6/108.5/10
Best forSDRs, Founders, AgenciesSmall sales teams
TypeProspecting & leadsCRM
PricingFree planFree trial
Starting price$49/mo$14/mo
PlatformsWeb, ChromeWeb, iOS, Android
Launched20152010

Key features

Apollo.io

  • Contact database
  • Sequences
  • AI research & writing
  • Dialer
  • Chrome extension

Pipedrive

  • Visual pipeline
  • AI sales assistant
  • Email sync
  • Automations
  • Marketplace

Apollo.io: pros and cons

Pros

  • Huge database with free tier
  • All-in-one outbound

Cons

  • Data accuracy varies
  • Credit limits

Pipedrive: pros and cons

Pros

  • Very easy to use
  • Good value
  • Strong affiliate programme

Cons

  • Limited marketing features
  • Reporting on higher tiers

Verdict: Apollo.io or Pipedrive?

Choose Apollo.io if you're sdrs or founders or agencies and value huge database with free tier.

Choose Pipedrive if you're small sales teams and value very easy to use.

Overall we rate Apollo.io slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Sales & CRM tools for more options.

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