Sales & CRM comparison 
Salesforce Sales Cloud vs Apollo.io
Our pick: Salesforce Sales Cloud scores 9.0/10 against 8.6/10 for Apollo.io. Here's how they differ and which one fits your needs.
Salesforce Sales Cloud
World's leading CRM with Agentforce AI agents
9.0/10From $25/moOur pick
Visit Salesforce Sales Cloud VS
At a glance
| Salesforce Sales Cloud | Apollo.io | |
|---|---|---|
| Our score | 9.0/10 | 8.6/10 |
| Best for | Mid-market & enterprise sales | SDRs, Founders, Agencies |
| Type | CRM | Prospecting & leads |
| Pricing | Free trial | Free plan |
| Starting price | $25/mo | $49/mo |
| Platforms | Web, iOS, Android | Web, Chrome |
| Launched | 1999 | 2015 |
Key features
Salesforce Sales Cloud
- Pipeline management
- Forecasting
- Agentforce
- Einstein insights
- AppExchange
Apollo.io
- Contact database
- Sequences
- AI research & writing
- Dialer
- Chrome extension
Salesforce Sales Cloud: pros and cons
Pros
- Extremely customisable
- Huge ecosystem
Cons
- Expensive with add-ons
- Requires admin resources
Apollo.io: pros and cons
Pros
- Huge database with free tier
- All-in-one outbound
Cons
- Data accuracy varies
- Credit limits
Verdict: Salesforce Sales Cloud or Apollo.io?
Choose Salesforce Sales Cloud if you're mid-market & enterprise sales and value extremely customisable.
Choose Apollo.io if you're sdrs or founders or agencies and value huge database with free tier.
Overall we rate Salesforce Sales Cloud slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Sales & CRM tools for more options.
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