Sales & CRM comparison
Apollo.io vs ZoomInfo
Our pick: Apollo.io scores 8.6/10 against 8.4/10 for ZoomInfo. Here's how they differ and which one fits your needs.
VS
At a glance
| Apollo.io | ZoomInfo | |
|---|---|---|
| Our score | 8.6/10 | 8.4/10 |
| Best for | SDRs, Founders, Agencies | Enterprise sales teams |
| Type | Prospecting & leads | Prospecting & leads |
| Pricing | Free plan | Contact sales |
| Starting price | $49/mo | See website |
| Platforms | Web, Chrome | Web, Chrome |
| Launched | 2015 | 2007 |
Key features
Apollo.io
- Contact database
- Sequences
- AI research & writing
- Dialer
- Chrome extension
ZoomInfo
- B2B database
- Intent data
- ZoomInfo Copilot
- Enrichment
- Integrations
Apollo.io: pros and cons
Pros
- Huge database with free tier
- All-in-one outbound
Cons
- Data accuracy varies
- Credit limits
ZoomInfo: pros and cons
Pros
- Very comprehensive data
- Strong intent signals
Cons
- Expensive annual contracts
- Complex for small teams
Verdict: Apollo.io or ZoomInfo?
Choose Apollo.io if you're sdrs or founders or agencies and value huge database with free tier.
Choose ZoomInfo if you're enterprise sales teams and value very comprehensive data.
Overall we rate Apollo.io slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Sales & CRM tools for more options.
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