App & Website Builders comparison
Wix vs B12
Our pick: Wix scores 8.2/10 against 7.5/10 for B12. Here's how they differ and which one fits your needs.
At a glance
| Wix | B12 | |
|---|---|---|
| Our score | 8.2/10 | 7.5/10 |
| Best for | Small businesses, Freelancers | Consultants, Accountants and lawyers |
| Type | Website builders | Website builders |
| Pricing | Free plan | Free plan |
| Starting price | Free | Free |
| Platforms | Web, iOS, Android | Web |
| Launched | 2006 | – |
Key features
Wix
- AI website builder
- E-commerce
- Bookings
- AI text and image tools
- App market
B12
- AI site generation
- Online scheduling
- Payments and invoicing
- Client intake forms
Wix: pros and cons
Pros
- All-in-one for small businesses
- Huge template selection
Cons
- Hard to switch templates later
- Can get pricey with add-ons
B12: pros and cons
Pros
- Built for service businesses
- Bookings and payments included
Cons
- Less design freedom than Webflow
- Not for online shops
Verdict: Wix or B12?
Choose Wix if you're small businesses or freelancers and value all-in-one for small businesses.
Choose B12 if you're consultants or accountants and lawyers and value built for service businesses.
Overall we rate Wix slightly higher. Both are worth trying, and at least one has a free plan or trial. See all App & Website Builders tools for more options.
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