What is Wix?
Wix is a leading website builder whose AI site generator creates a full site from a conversation, plus AI tools for text, images and business features like booking and e-commerce.
Best for: Small businesses, Freelancers.
Key features
- AI website builder
- E-commerce
- Bookings
- AI text and image tools
- App market
Pros and cons
Pros
- All-in-one for small businesses
- Huge template selection
Cons
- Hard to switch templates later
- Can get pricey with add-ons
Wix pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web, iOS, Android |
| Launched | 2006 |
Prices change often. Check the Wix website for current plans.
Our verdict
Wix scores 8.2/10 in our review. Its biggest strength: all-in-one for small businesses. The main drawback: hard to switch templates later. If it isn't the right fit, Shopify is the closest alternative.
Wix compared
Frequently asked questions
What is Wix?
Wix is a leading website builder whose AI site generator creates a full site from a conversation, plus AI tools for text, images and business features like booking and e-commerce.
Is Wix free?
Wix has a free plan with limits.
What are the best Wix alternatives?
Popular alternatives include Shopify, Figma, Lovable, Klaviyo.
Who is Wix best for?
Wix is best for small businesses, freelancers.