Marketing comparison 
Meltwater vs Brandwatch
Our pick: Brandwatch scores 8.6/10 against 8.2/10 for Meltwater. Here's how they differ and which one fits your needs.
Meltwater
Media, social and consumer intelligence with AI summaries
8.2/10Contact sales
Visit Meltwater VS
Brandwatch
Enterprise consumer intelligence and social listening
8.6/10Contact salesOur pick
Visit Brandwatch At a glance
| Meltwater | Brandwatch | |
|---|---|---|
| Our score | 8.2/10 | 8.6/10 |
| Best for | PR teams, Comms departments | Enterprise brands, Insights teams, Agencies |
| Type | Market research | Market research |
| Pricing | Contact sales | Contact sales |
| Starting price | See website | See website |
| Platforms | Web, iOS, Android | Web |
| Launched | 2001 | 2007 |
Key features
Meltwater
- Media monitoring
- Social listening
- Journalist database
- AI summaries
- PR reporting
Brandwatch
- Social listening
- Iris AI analyst
- Image recognition
- Trend detection
- Social publishing
Meltwater: pros and cons
Pros
- Broad media coverage including broadcast
- Combines PR and social in one place
Cons
- Annual contracts
- Interface can feel dated
Brandwatch: pros and cons
Pros
- Very large historical data set
- Powerful query and segmentation tools
- Strong for global brands
Cons
- Expensive
- Complex for occasional users
Verdict: Meltwater or Brandwatch?
Choose Meltwater if you're pr teams or comms departments and value broad media coverage including broadcast.
Choose Brandwatch if you're enterprise brands or insights teams or agencies and value very large historical data set.
Overall we rate Brandwatch slightly higher. Both are worth trying. See all Marketing tools for more options.
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