What is Brandwatch?
Brandwatch is an enterprise consumer-intelligence platform for social listening, trend detection and audience research. Its Iris AI surfaces spikes, themes and summaries across billions of online conversations.
Best for: Enterprise brands, Insights teams, Agencies.
Key features
- Social listening
- Iris AI analyst
- Image recognition
- Trend detection
- Social publishing
Pros and cons
Pros
- Very large historical data set
- Powerful query and segmentation tools
- Strong for global brands
Cons
- Expensive
- Complex for occasional users
Brandwatch pricing
| Pricing model | Contact sales |
|---|---|
| Starting price | See website |
| Platforms | Web |
| Launched | 2007 |
Prices change often. Check the Brandwatch website for current plans.
Our verdict
Brandwatch scores 8.6/10 in our review. Its biggest strength: very large historical data set. The main drawback: expensive. If it isn't the right fit, Canva is the closest alternative.
Brandwatch compared
Frequently asked questions
What is Brandwatch?
Brandwatch is an enterprise consumer-intelligence platform for social listening, trend detection and audience research. Its Iris AI surfaces spikes, themes and summaries across billions of online conversations.
Is Brandwatch free?
No. Brandwatch is a paid tool.
What are the best Brandwatch alternatives?
Popular alternatives include Canva, Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud.
Who is Brandwatch best for?
Brandwatch is best for enterprise brands, insights teams, agencies.