Email Marketing comparison 
Instantly vs Brevo
Our pick: Instantly scores 8.4/10 against 8.3/10 for Brevo. Here's how they differ and which one fits your needs.
Instantly
Cold email at scale with unlimited accounts and warmup
8.4/10From $37/moOur pick
Visit Instantly VS
At a glance
| Instantly | Brevo | |
|---|---|---|
| Our score | 8.4/10 | 8.3/10 |
| Best for | Agencies, Outbound teams | SMBs, E-commerce |
| Type | Cold outreach | Email platforms |
| Pricing | Free trial | Free plan |
| Starting price | $37/mo | $9/mo |
| Platforms | Web | Web, iOS, Android, API |
| Launched | 2021 | 2012 |
Key features
Instantly
- Unlimited accounts
- Email warmup
- Lead database
- AI reply agent
- Unibox
Brevo
- Email campaigns
- SMS & WhatsApp
- Transactional email
- CRM
- AI assistant
Instantly: pros and cons
Pros
- Great value for volume senders
- Strong deliverability tools
Cons
- Lead credits cost extra
- Cold email requires careful compliance
Brevo: pros and cons
Pros
- Volume-based pricing
- Generous free plan
Cons
- Template editor less flexible
- Brevo branding on cheap plans
Verdict: Instantly or Brevo?
Choose Instantly if you're agencies or outbound teams and value great value for volume senders.
Choose Brevo if you're smbs or e-commerce and value volume-based pricing.
Overall we rate Instantly slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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