NEW The Friday Drop: 10 new AI tools, top deals and updates, out every week. Subscribe now

Instantly Review

Cold email at scale with unlimited accounts and warmup

Email Marketing Cold outreach From $37/mo
Start free trial instantly.ai

What is Instantly?

Instantly is a cold email platform with unlimited sending accounts, automatic warmup, a B2B lead database and an AI reply agent. It is widely used by agencies and outbound teams.

Best for: Agencies, Outbound teams.

Key features

  • Unlimited accounts
  • Email warmup
  • Lead database
  • AI reply agent
  • Unibox

Pros and cons

Pros

  • Great value for volume senders
  • Strong deliverability tools

Cons

  • Lead credits cost extra
  • Cold email requires careful compliance

Instantly pricing

Pricing modelFree trial
Starting price$37/mo
PlatformsWeb
Launched2021

Prices change often. Check the Instantly website for current plans.

Our verdict

Instantly scores 8.4/10 in our review. Its biggest strength: great value for volume senders. The main drawback: lead credits cost extra. If it isn't the right fit, HubSpot Marketing Hub is the closest alternative.

Visit Instantly

Instantly compared

Frequently asked questions

What is Instantly?

Instantly is a cold email platform with unlimited sending accounts, automatic warmup, a B2B lead database and an AI reply agent. It is widely used by agencies and outbound teams.

Is Instantly free?

Instantly offers a free trial, then paid plans start at $37/mo.

What are the best Instantly alternatives?

Popular alternatives include HubSpot Marketing Hub, Salesforce Sales Cloud, Mailchimp, Intercom.

Who is Instantly best for?

Instantly is best for agencies, outbound teams.