Email Marketing comparison 
Mailchimp vs Brevo
Our pick: Mailchimp scores 8.4/10 against 8.3/10 for Brevo. Here's how they differ and which one fits your needs.
Mailchimp
Popular email marketing platform with Intuit Assist AI
8.4/10From $13/moOur pick
Visit Mailchimp VS
At a glance
| Mailchimp | Brevo | |
|---|---|---|
| Our score | 8.4/10 | 8.3/10 |
| Best for | Small businesses, E-commerce | SMBs, E-commerce |
| Type | Email platforms | Email platforms |
| Pricing | Free plan | Free plan |
| Starting price | $13/mo | $9/mo |
| Platforms | Web, iOS, Android | Web, iOS, Android, API |
| Launched | 2001 | 2012 |
Key features
Mailchimp
- Email builder
- Automations
- Intuit Assist AI
- Predictive segments
- Landing pages
Brevo
- Email campaigns
- SMS & WhatsApp
- Transactional email
- CRM
- AI assistant
Mailchimp: pros and cons
Pros
- Easy to start
- Lots of integrations
- Free plan for small lists
Cons
- Gets expensive as lists grow
- Free plan is restricted
Brevo: pros and cons
Pros
- Volume-based pricing
- Generous free plan
Cons
- Template editor less flexible
- Brevo branding on cheap plans
Verdict: Mailchimp or Brevo?
Choose Mailchimp if you're small businesses or e-commerce and value easy to start.
Choose Brevo if you're smbs or e-commerce and value volume-based pricing.
Overall we rate Mailchimp slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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