What is Mailchimp?
Mailchimp is one of the best-known email marketing platforms, offering templates, automations, segmentation and landing pages. Intuit Assist adds AI content generation, send-time optimisation and predictive segments.
Best for: Small businesses, E-commerce.
Key features
- Email builder
- Automations
- Intuit Assist AI
- Predictive segments
- Landing pages
Pros and cons
Pros
- Easy to start
- Lots of integrations
- Free plan for small lists
Cons
- Gets expensive as lists grow
- Free plan is restricted
Mailchimp pricing
| Pricing model | Free plan |
|---|---|
| Starting price | $13/mo |
| Platforms | Web, iOS, Android |
| Launched | 2001 |
Prices change often. Check the Mailchimp website for current plans.
Our verdict
Mailchimp scores 8.4/10 in our review. Its biggest strength: easy to start. The main drawback: gets expensive as lists grow. If it isn't the right fit, Semrush is the closest alternative.
Mailchimp compared
Frequently asked questions
What is Mailchimp?
Mailchimp is one of the best-known email marketing platforms, offering templates, automations, segmentation and landing pages. Intuit Assist adds AI content generation, send-time optimisation and predictive segments.
Is Mailchimp free?
Mailchimp has a free plan with limits; paid plans start at $13/mo.
What are the best Mailchimp alternatives?
Popular alternatives include Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud, Ahrefs.
Who is Mailchimp best for?
Mailchimp is best for small businesses, e-commerce.