Social Media comparison 
Hootsuite vs Buffer
Our pick: Hootsuite scores 8.6/10 against 8.4/10 for Buffer. Here's how they differ and which one fits your needs.
Hootsuite
Social media management with OwlyWriter AI and listening
8.6/10From $99/moOur pick
Visit Hootsuite VS
At a glance
| Hootsuite | Buffer | |
|---|---|---|
| Our score | 8.6/10 | 8.4/10 |
| Best for | Social media teams, Agencies | Small businesses, Creators |
| Type | Scheduling | Scheduling |
| Pricing | Free trial | Free plan |
| Starting price | $99/mo | $6/mo |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome |
| Launched | 2008 | 2010 |
Key features
Hootsuite
- Scheduling & publishing
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics
Buffer
- Scheduling
- AI Assistant
- Analytics
- Engagement inbox
- Start Page
Hootsuite: pros and cons
Pros
- Supports all major networks
- Mature team workflows
- Built-in listening
Cons
- Expensive versus newer rivals
- Interface can feel busy
Buffer: pros and cons
Pros
- Very easy to use
- Cheap per-channel pricing
- Useful free plan
Cons
- Lighter analytics than premium tools
- No social listening
Verdict: Hootsuite or Buffer?
Choose Hootsuite if you're social media teams or agencies and value supports all major networks.
Choose Buffer if you're small businesses or creators and value very easy to use.
Overall we rate Hootsuite slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Social Media tools for more options.
We may earn a commission if you sign up through links on this page. How we make money.