What is Hootsuite?
Hootsuite lets teams schedule and publish across major social networks, manage a shared inbox, run social listening and report on performance. OwlyWriter AI writes captions and repurposes posts.
Best for: Social media teams, Agencies.
Key features
- Scheduling & publishing
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics
Pros and cons
Pros
- Supports all major networks
- Mature team workflows
- Built-in listening
Cons
- Expensive versus newer rivals
- Interface can feel busy
Hootsuite pricing
| Pricing model | Free trial |
|---|---|
| Starting price | $99/mo |
| Platforms | Web, iOS, Android |
| Launched | 2008 |
Prices change often. Check the Hootsuite website for current plans.
Our verdict
Hootsuite scores 8.6/10 in our review. Its biggest strength: supports all major networks. The main drawback: expensive versus newer rivals. If it isn't the right fit, Canva is the closest alternative.
Hootsuite compared
Frequently asked questions
What is Hootsuite?
Hootsuite lets teams schedule and publish across major social networks, manage a shared inbox, run social listening and report on performance. OwlyWriter AI writes captions and repurposes posts.
Is Hootsuite free?
Hootsuite offers a free trial, then paid plans start at $99/mo.
What are the best Hootsuite alternatives?
Popular alternatives include Canva, Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud.
Who is Hootsuite best for?
Hootsuite is best for social media teams, agencies.