Social Media comparison
Buffer vs Metricool
Our pick: Buffer scores 8.4/10 against 8.1/10 for Metricool. Here's how they differ and which one fits your needs.
VS
At a glance
| Buffer | Metricool | |
|---|---|---|
| Our score | 8.4/10 | 8.1/10 |
| Best for | Small businesses, Creators | SMBs, Agencies, Creators |
| Type | Scheduling | Analytics |
| Pricing | Free plan | Free plan |
| Starting price | $6/mo | Free |
| Platforms | Web, iOS, Android, Chrome | Web, iOS, Android, Chrome |
| Launched | 2010 | 2016 |
Key features
Buffer
- Scheduling
- AI Assistant
- Analytics
- Engagement inbox
- Start Page
Metricool
- Analytics
- Scheduling
- Ads reporting
- Competitor analysis
- AI assistant
Buffer: pros and cons
Pros
- Very easy to use
- Cheap per-channel pricing
- Useful free plan
Cons
- Lighter analytics than premium tools
- No social listening
Metricool: pros and cons
Pros
- Generous free plan
- Ads and organic in one dashboard
Cons
- Interface can be dense
- Inbox less advanced
Verdict: Buffer or Metricool?
Choose Buffer if you're small businesses or creators and value very easy to use.
Choose Metricool if you're smbs or agencies or creators and value generous free plan.
Overall we rate Buffer slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Social Media tools for more options.
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