What is Buffer?
Buffer is a straightforward social media scheduler for small businesses and creators, with analytics, an engagement inbox and a start page. Its AI Assistant helps generate, rewrite and repurpose posts.
Best for: Small businesses, Creators.
Key features
- Scheduling
- AI Assistant
- Analytics
- Engagement inbox
- Start Page
Pros and cons
Pros
- Very easy to use
- Cheap per-channel pricing
- Useful free plan
Cons
- Lighter analytics than premium tools
- No social listening
Buffer pricing
| Pricing model | Free plan |
|---|---|
| Starting price | $6/mo |
| Platforms | Web, iOS, Android, Chrome |
| Launched | 2010 |
Prices change often. Check the Buffer website for current plans.
Our verdict
Buffer scores 8.4/10 in our review. Its biggest strength: very easy to use. The main drawback: lighter analytics than premium tools. If it isn't the right fit, Canva is the closest alternative.
Buffer compared
Frequently asked questions
What is Buffer?
Buffer is a straightforward social media scheduler for small businesses and creators, with analytics, an engagement inbox and a start page. Its AI Assistant helps generate, rewrite and repurpose posts.
Is Buffer free?
Buffer has a free plan with limits; paid plans start at $6/mo.
What are the best Buffer alternatives?
Popular alternatives include Canva, Semrush, CapCut, Sora.
Who is Buffer best for?
Buffer is best for small businesses, creators.