Sales & CRM comparison
ZoomInfo vs Gong
Our pick: Gong scores 9.0/10 against 8.4/10 for ZoomInfo. Here's how they differ and which one fits your needs.
VS
At a glance
| ZoomInfo | Gong | |
|---|---|---|
| Our score | 8.4/10 | 9.0/10 |
| Best for | Enterprise sales teams | B2B sales teams, Revenue leaders |
| Type | Prospecting & leads | Sales calls & coaching |
| Pricing | Contact sales | Contact sales |
| Starting price | See website | See website |
| Platforms | Web, Chrome | Web, iOS, Android |
| Launched | 2007 | 2015 |
Key features
ZoomInfo
- B2B database
- Intent data
- ZoomInfo Copilot
- Enrichment
- Integrations
Gong
- Call recording & analysis
- Deal intelligence
- Forecasting
- AI briefs
- Coaching
ZoomInfo: pros and cons
Pros
- Very comprehensive data
- Strong intent signals
Cons
- Expensive annual contracts
- Complex for small teams
Gong: pros and cons
Pros
- Category leader
- Deep insights on deals
Cons
- Expensive
- Platform fees on top of seats
Verdict: ZoomInfo or Gong?
Choose ZoomInfo if you're enterprise sales teams and value very comprehensive data.
Choose Gong if you're b2b sales teams or revenue leaders and value category leader.
Overall we rate Gong slightly higher. Both are worth trying. See all Sales & CRM tools for more options.
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