E-commerce comparison 
Shopify vs Helium 10
Our pick: Shopify scores 9.2/10 against 8.4/10 for Helium 10. Here's how they differ and which one fits your needs.
Shopify
E-commerce platform with Shopify Magic and Sidekick AI
9.2/10From $29/moOur pick
Visit Shopify VS
At a glance
| Shopify | Helium 10 | |
|---|---|---|
| Our score | 9.2/10 | 8.4/10 |
| Best for | Online sellers, DTC brands | Amazon sellers |
| Type | Store builders | Reviews & insights |
| Pricing | Free trial | Free plan |
| Starting price | $29/mo | $39/mo |
| Platforms | Web, iOS, Android | Web, Chrome, iOS, Android |
| Launched | 2006 | 2015 |
Key features
Shopify
- Store builder
- Shopify Magic content
- Sidekick assistant
- Payments
- App store
Helium 10
- Product research
- Keyword research
- AI listing builder
- Review insights
- Profit analytics
Shopify: pros and cons
Pros
- Market leader with huge ecosystem
- Free built-in AI tools
- Scales from startup to enterprise
Cons
- Apps add monthly costs
- Transaction fees without Shopify Payments
Helium 10: pros and cons
Pros
- Comprehensive Amazon toolkit
- Strong keyword data
- Large seller community
Cons
- Can be overwhelming
- Full suite is pricey
Verdict: Shopify or Helium 10?
Choose Shopify if you're online sellers or dtc brands and value market leader with huge ecosystem.
Choose Helium 10 if you're amazon sellers and value comprehensive Amazon toolkit.
Overall we rate Shopify slightly higher. Both are worth trying, and at least one has a free plan or trial. See all E-commerce tools for more options.
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