What is Shopify?
Shopify is a leading e-commerce platform for building online stores, with built-in AI including Shopify Magic for content and Sidekick, an AI assistant for running your store.
Best for: Online sellers, DTC brands.
Key features
- Store builder
- Shopify Magic content
- Sidekick assistant
- Payments
- App store
Pros and cons
Pros
- Market leader with huge ecosystem
- Free built-in AI tools
- Scales from startup to enterprise
Cons
- Apps add monthly costs
- Transaction fees without Shopify Payments
Shopify pricing
| Pricing model | Free trial |
|---|---|
| Starting price | $29/mo |
| Platforms | Web, iOS, Android |
| Launched | 2006 |
Prices change often. Check the Shopify website for current plans.
Our verdict
Shopify scores 9.2/10 in our review. Its biggest strength: market leader with huge ecosystem. The main drawback: apps add monthly costs. If it isn't the right fit, Figma is the closest alternative.
Shopify compared
Frequently asked questions
What is Shopify?
Shopify is a leading e-commerce platform for building online stores, with built-in AI including Shopify Magic for content and Sidekick, an AI assistant for running your store.
Is Shopify free?
Shopify offers a free trial, then paid plans start at $29/mo.
What are the best Shopify alternatives?
Popular alternatives include Figma, Lovable, Wix, Klaviyo.
Who is Shopify best for?
Shopify is best for online sellers, dtc brands.