Social Media comparison 
Hootsuite vs Metricool
Our pick: Hootsuite scores 8.6/10 against 8.1/10 for Metricool. Here's how they differ and which one fits your needs.
Hootsuite
Social media management with OwlyWriter AI and listening
8.6/10From $99/moOur pick
Visit Hootsuite VS
At a glance
| Hootsuite | Metricool | |
|---|---|---|
| Our score | 8.6/10 | 8.1/10 |
| Best for | Social media teams, Agencies | SMBs, Agencies, Creators |
| Type | Scheduling | Analytics |
| Pricing | Free trial | Free plan |
| Starting price | $99/mo | Free |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome |
| Launched | 2008 | 2016 |
Key features
Hootsuite
- Scheduling & publishing
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics
Metricool
- Analytics
- Scheduling
- Ads reporting
- Competitor analysis
- AI assistant
Hootsuite: pros and cons
Pros
- Supports all major networks
- Mature team workflows
- Built-in listening
Cons
- Expensive versus newer rivals
- Interface can feel busy
Metricool: pros and cons
Pros
- Generous free plan
- Ads and organic in one dashboard
Cons
- Interface can be dense
- Inbox less advanced
Verdict: Hootsuite or Metricool?
Choose Hootsuite if you're social media teams or agencies and value supports all major networks.
Choose Metricool if you're smbs or agencies or creators and value generous free plan.
Overall we rate Hootsuite slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Social Media tools for more options.
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