Email Marketing comparison 
Mailchimp vs Instantly
Our pick: Mailchimp scores 8.4/10 against 8.4/10 for Instantly. Here's how they differ and which one fits your needs.
Mailchimp
Popular email marketing platform with Intuit Assist AI
8.4/10From $13/moOur pick
Visit Mailchimp VS
At a glance
| Mailchimp | Instantly | |
|---|---|---|
| Our score | 8.4/10 | 8.4/10 |
| Best for | Small businesses, E-commerce | Agencies, Outbound teams |
| Type | Email platforms | Cold outreach |
| Pricing | Free plan | Free trial |
| Starting price | $13/mo | $37/mo |
| Platforms | Web, iOS, Android | Web |
| Launched | 2001 | 2021 |
Key features
Mailchimp
- Email builder
- Automations
- Intuit Assist AI
- Predictive segments
- Landing pages
Instantly
- Unlimited accounts
- Email warmup
- Lead database
- AI reply agent
- Unibox
Mailchimp: pros and cons
Pros
- Easy to start
- Lots of integrations
- Free plan for small lists
Cons
- Gets expensive as lists grow
- Free plan is restricted
Instantly: pros and cons
Pros
- Great value for volume senders
- Strong deliverability tools
Cons
- Lead credits cost extra
- Cold email requires careful compliance
Verdict: Mailchimp or Instantly?
Choose Mailchimp if you're small businesses or e-commerce and value easy to start.
Choose Instantly if you're agencies or outbound teams and value great value for volume senders.
Overall we rate Mailchimp slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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