Email Marketing comparison 
Mailchimp vs Klaviyo
Our pick: Klaviyo scores 9.0/10 against 8.4/10 for Mailchimp. Here's how they differ and which one fits your needs.
VS
Klaviyo
E-commerce email and SMS with AI-powered segmentation
9.0/10From $20/moOur pick
Visit Klaviyo At a glance
| Mailchimp | Klaviyo | |
|---|---|---|
| Our score | 8.4/10 | 9.0/10 |
| Best for | Small businesses, E-commerce | E-commerce brands |
| Type | Email platforms | Email platforms |
| Pricing | Free plan | Free plan |
| Starting price | $13/mo | $20/mo |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Launched | 2001 | 2012 |
Key features
Mailchimp
- Email builder
- Automations
- Intuit Assist AI
- Predictive segments
- Landing pages
Klaviyo
- Email & SMS
- Predictive analytics
- AI segments & content
- Shopify integration
- Flows
Mailchimp: pros and cons
Pros
- Easy to start
- Lots of integrations
- Free plan for small lists
Cons
- Gets expensive as lists grow
- Free plan is restricted
Klaviyo: pros and cons
Pros
- Best-in-class e-commerce data
- Powerful automations
Cons
- Costs rise quickly with contacts
- Overkill for non-commerce
Verdict: Mailchimp or Klaviyo?
Choose Mailchimp if you're small businesses or e-commerce and value easy to start.
Choose Klaviyo if you're e-commerce brands and value best-in-class e-commerce data.
Overall we rate Klaviyo slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Email Marketing tools for more options.
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