Marketing comparison 
Similarweb vs Meltwater
Our pick: Similarweb scores 8.7/10 against 8.2/10 for Meltwater. Here's how they differ and which one fits your needs.
Similarweb
Digital market intelligence: traffic, competitors and trends
8.7/10Free planOur pick
Visit Similarweb VS
Meltwater
Media, social and consumer intelligence with AI summaries
8.2/10Contact sales
Visit Meltwater At a glance
| Similarweb | Meltwater | |
|---|---|---|
| Our score | 8.7/10 | 8.2/10 |
| Best for | Marketers, Analysts, Investors | PR teams, Comms departments |
| Type | Market research | Market research |
| Pricing | Free plan | Contact sales |
| Starting price | Free | See website |
| Platforms | Web, Chrome, API | Web, iOS, Android |
| Launched | 2007 | 2001 |
Key features
Similarweb
- Website traffic analysis
- Competitor benchmarking
- Keyword & ad intel
- App intelligence
- Chrome extension
Meltwater
- Media monitoring
- Social listening
- Journalist database
- AI summaries
- PR reporting
Similarweb: pros and cons
Pros
- Industry-standard competitive traffic data
- Useful free browser extension
- Covers web and apps
Cons
- Estimates less accurate for small sites
- Full suite is costly
Meltwater: pros and cons
Pros
- Broad media coverage including broadcast
- Combines PR and social in one place
Cons
- Annual contracts
- Interface can feel dated
Verdict: Similarweb or Meltwater?
Choose Similarweb if you're marketers or analysts or investors and value industry-standard competitive traffic data.
Choose Meltwater if you're pr teams or comms departments and value broad media coverage including broadcast.
Overall we rate Similarweb slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Marketing tools for more options.
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