What is Similarweb?
Similarweb estimates website and app traffic, audience behaviour, keywords and ad activity for any domain. Marketers, analysts and investors use it to benchmark competitors and size markets, with AI assistants to summarise insights.
Best for: Marketers, Analysts, Investors.
Key features
- Website traffic analysis
- Competitor benchmarking
- Keyword & ad intel
- App intelligence
- Chrome extension
Pros and cons
Pros
- Industry-standard competitive traffic data
- Useful free browser extension
- Covers web and apps
Cons
- Estimates less accurate for small sites
- Full suite is costly
Similarweb pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web, Chrome, API |
| Launched | 2007 |
Prices change often. Check the Similarweb website for current plans.
Our verdict
Similarweb scores 8.7/10 in our review. Its biggest strength: industry-standard competitive traffic data. The main drawback: estimates less accurate for small sites. If it isn't the right fit, Semrush is the closest alternative.
Similarweb compared
Frequently asked questions
What is Similarweb?
Similarweb estimates website and app traffic, audience behaviour, keywords and ad activity for any domain. Marketers, analysts and investors use it to benchmark competitors and size markets, with AI assistants to summarise insights.
Is Similarweb free?
Similarweb has a free plan with limits.
What are the best Similarweb alternatives?
Popular alternatives include Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud, Ahrefs.
Who is Similarweb best for?
Similarweb is best for marketers, analysts, investors.