Social Media comparison 
Sprout Social vs Metricool
Our pick: Sprout Social scores 8.8/10 against 8.1/10 for Metricool. Here's how they differ and which one fits your needs.
Sprout Social
Premium social management, care and analytics with AI Assist
8.8/10From $199/moOur pick
Visit Sprout Social VS
At a glance
| Sprout Social | Metricool | |
|---|---|---|
| Our score | 8.8/10 | 8.1/10 |
| Best for | Mid-market teams, Agencies | SMBs, Agencies, Creators |
| Type | Scheduling | Analytics |
| Pricing | Free trial | Free plan |
| Starting price | $199/mo | Free |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome |
| Launched | 2010 | 2016 |
Key features
Sprout Social
- Publishing calendar
- Smart Inbox
- AI Assist
- Listening
- Advanced reporting
Metricool
- Analytics
- Scheduling
- Ads reporting
- Competitor analysis
- AI assistant
Sprout Social: pros and cons
Pros
- Polished, reliable UI
- Excellent analytics
- Strong customer care tools
Cons
- Per-seat pricing gets expensive
- Listening is an add-on
Metricool: pros and cons
Pros
- Generous free plan
- Ads and organic in one dashboard
Cons
- Interface can be dense
- Inbox less advanced
Verdict: Sprout Social or Metricool?
Choose Sprout Social if you're mid-market teams or agencies and value polished, reliable UI.
Choose Metricool if you're smbs or agencies or creators and value generous free plan.
Overall we rate Sprout Social slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Social Media tools for more options.
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