What is Sprout Social?
Sprout Social combines publishing, a smart inbox, social listening, customer care and in-depth reporting. AI Assist suggests captions and replies, and AI sentiment and listening insights summarise conversations.
Best for: Mid-market teams, Agencies.
Key features
- Publishing calendar
- Smart Inbox
- AI Assist
- Listening
- Advanced reporting
Pros and cons
Pros
- Polished, reliable UI
- Excellent analytics
- Strong customer care tools
Cons
- Per-seat pricing gets expensive
- Listening is an add-on
Sprout Social pricing
| Pricing model | Free trial |
|---|---|
| Starting price | $199/mo |
| Platforms | Web, iOS, Android |
| Launched | 2010 |
Prices change often. Check the Sprout Social website for current plans.
Our verdict
Sprout Social scores 8.8/10 in our review. Its biggest strength: polished, reliable UI. The main drawback: per-seat pricing gets expensive. If it isn't the right fit, Canva is the closest alternative.
Sprout Social compared
Frequently asked questions
What is Sprout Social?
Sprout Social combines publishing, a smart inbox, social listening, customer care and in-depth reporting. AI Assist suggests captions and replies, and AI sentiment and listening insights summarise conversations.
Is Sprout Social free?
Sprout Social offers a free trial, then paid plans start at $199/mo.
What are the best Sprout Social alternatives?
Popular alternatives include Canva, Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud.
Who is Sprout Social best for?
Sprout Social is best for mid-market teams, agencies.