SEO comparison 
Semrush vs Moz Pro
Our pick: Semrush scores 9.4/10 against 8.2/10 for Moz Pro. Here's how they differ and which one fits your needs.
Semrush
All-in-one SEO, content and competitive research suite
9.4/10Free trialOur pick
Visit Semrush VS
At a glance
| Semrush | Moz Pro | |
|---|---|---|
| Our score | 9.4/10 | 8.2/10 |
| Best for | Agencies, SEO professionals, Marketing teams | Small businesses, In-house marketers |
| Type | Keyword research | Keyword research |
| Pricing | Free trial | Free trial |
| Starting price | See website | $49/mo |
| Platforms | Web, API | Web, Chrome, API |
| Launched | 2008 | 2004 |
Key features
Semrush
- Keyword Magic Tool
- Site audit
- Position tracking
- Backlink analytics
- AI visibility toolkit
Moz Pro
- Keyword Explorer
- Domain Authority
- Site crawl
- Rank tracking
- Moz AI
Semrush: pros and cons
Pros
- Huge keyword and competitor database
- Covers SEO, PPC and content in one place
- Well-paying affiliate programme
Cons
- Expensive for solo users
- Add-ons increase cost
Moz Pro: pros and cons
Pros
- Beginner-friendly
- Trusted authority metrics
- Free MozBar extension
Cons
- Smaller index than Ahrefs or Semrush
- Fewer advanced features
Verdict: Semrush or Moz Pro?
Choose Semrush if you're agencies or seo professionals or marketing teams and value huge keyword and competitor database.
Choose Moz Pro if you're small businesses or in-house marketers and value beginner-friendly.
Overall we rate Semrush slightly higher. Both are worth trying, and at least one has a free plan or trial. See all SEO tools for more options.
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