Sales & CRM comparison
Pipedrive vs ZoomInfo
Our pick: Pipedrive scores 8.5/10 against 8.4/10 for ZoomInfo. Here's how they differ and which one fits your needs.
VS
At a glance
| Pipedrive | ZoomInfo | |
|---|---|---|
| Our score | 8.5/10 | 8.4/10 |
| Best for | Small sales teams | Enterprise sales teams |
| Type | CRM | Prospecting & leads |
| Pricing | Free trial | Contact sales |
| Starting price | $14/mo | See website |
| Platforms | Web, iOS, Android | Web, Chrome |
| Launched | 2010 | 2007 |
Key features
Pipedrive
- Visual pipeline
- AI sales assistant
- Email sync
- Automations
- Marketplace
ZoomInfo
- B2B database
- Intent data
- ZoomInfo Copilot
- Enrichment
- Integrations
Pipedrive: pros and cons
Pros
- Very easy to use
- Good value
- Strong affiliate programme
Cons
- Limited marketing features
- Reporting on higher tiers
ZoomInfo: pros and cons
Pros
- Very comprehensive data
- Strong intent signals
Cons
- Expensive annual contracts
- Complex for small teams
Verdict: Pipedrive or ZoomInfo?
Choose Pipedrive if you're small sales teams and value very easy to use.
Choose ZoomInfo if you're enterprise sales teams and value very comprehensive data.
Overall we rate Pipedrive slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Sales & CRM tools for more options.
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