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Sales & CRM comparison

Salesforce Sales Cloud vs ZoomInfo

Our pick: Salesforce Sales Cloud scores 9.0/10 against 8.4/10 for ZoomInfo. Here's how they differ and which one fits your needs.

Salesforce Sales Cloud

World's leading CRM with Agentforce AI agents

9.0/10From $25/moOur pick
Visit Salesforce Sales Cloud
VS

ZoomInfo

Enterprise B2B data and go-to-market intelligence

8.4/10Contact sales
Visit ZoomInfo

At a glance

Salesforce Sales CloudZoomInfo
Our score9.0/108.4/10
Best forMid-market & enterprise salesEnterprise sales teams
TypeCRMProspecting & leads
PricingFree trialContact sales
Starting price$25/moSee website
PlatformsWeb, iOS, AndroidWeb, Chrome
Launched19992007

Key features

Salesforce Sales Cloud

  • Pipeline management
  • Forecasting
  • Agentforce
  • Einstein insights
  • AppExchange

ZoomInfo

  • B2B database
  • Intent data
  • ZoomInfo Copilot
  • Enrichment
  • Integrations

Salesforce Sales Cloud: pros and cons

Pros

  • Extremely customisable
  • Huge ecosystem

Cons

  • Expensive with add-ons
  • Requires admin resources

ZoomInfo: pros and cons

Pros

  • Very comprehensive data
  • Strong intent signals

Cons

  • Expensive annual contracts
  • Complex for small teams

Verdict: Salesforce Sales Cloud or ZoomInfo?

Choose Salesforce Sales Cloud if you're mid-market & enterprise sales and value extremely customisable.

Choose ZoomInfo if you're enterprise sales teams and value very comprehensive data.

Overall we rate Salesforce Sales Cloud slightly higher. Both are worth trying, and at least one has a free plan or trial. See all Sales & CRM tools for more options.

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