What is Clay?
Clay combines 100+ data providers with AI research agents in a spreadsheet-like interface to build and enrich lead lists. Growth teams use it to create highly personalised outbound campaigns.
Best for: Growth teams, GTM engineers, Agencies.
Key features
- Waterfall enrichment
- Claygent AI research
- Spreadsheet workflows
- CRM sync
- Signals
Pros and cons
Pros
- Extremely flexible
- Combines many data sources
Cons
- Steep learning curve
- Credits can get expensive
Clay pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web, Chrome |
| Launched | 2017 |
Prices change often. Check the Clay website for current plans.
Our verdict
Clay scores 8.7/10 in our review. Its biggest strength: extremely flexible. The main drawback: steep learning curve. If it isn't the right fit, HubSpot Marketing Hub is the closest alternative.
Frequently asked questions
What is Clay?
Clay combines 100+ data providers with AI research agents in a spreadsheet-like interface to build and enrich lead lists. Growth teams use it to create highly personalised outbound campaigns.
Is Clay free?
Clay has a free plan with limits.
What are the best Clay alternatives?
Popular alternatives include HubSpot Marketing Hub, Zapier, Salesforce Sales Cloud, Claude Code.
Who is Clay best for?
Clay is best for growth teams, gtm engineers, agencies.