What is Figma?
Figma is the leading collaborative design tool for UI/UX, prototyping and design systems, with AI features such as First Draft, Figma Make for prompt-to-app prototypes, and asset search. It is used by product teams of all sizes.
Best for: Product designers, Product teams, Developers.
Key features
- Figma Make (prompt-to-prototype)
- First Draft
- AI rename layers
- Dev Mode
- Prototyping
- Figma Sites
Pros and cons
Pros
- Industry standard for product design
- Real-time collaboration
- Huge plugin ecosystem
Cons
- AI features are credit-limited
- Can get expensive for larger teams
Figma pricing
| Pricing model | Free plan |
|---|---|
| Starting price | $16/mo |
| Platforms | Web, Mac, Windows, iOS, Android |
| Launched | 2016 |
Prices change often. Check the Figma website for current plans.
Our verdict
Figma scores 9.4/10 in our review. Its biggest strength: industry standard for product design. The main drawback: aI features are credit-limited. If it isn't the right fit, Midjourney is the closest alternative.
Figma compared
Frequently asked questions
What is Figma?
Figma is the leading collaborative design tool for UI/UX, prototyping and design systems, with AI features such as First Draft, Figma Make for prompt-to-app prototypes, and asset search. It is used by product teams of all sizes.
Is Figma free?
Figma has a free plan with limits; paid plans start at $16/mo.
What are the best Figma alternatives?
Popular alternatives include Midjourney, Canva, Adobe Photoshop, Shopify.
Who is Figma best for?
Figma is best for product designers, product teams, developers.