What is Pencil?
Pencil generates static and video ad variations for brands, predicts their performance and learns from ad account data. It is part of The Brandtech Group and serves brands and agencies.
Best for: Brands, Agencies.
Key features
- Image & video ad generation
- Performance prediction
- Brand kits
- Multiple AI models
- Ad account integration
Pros and cons
Pros
- Combines generation with performance data
- Access to many generative models
Cons
- Pricing not public
- Best for brands with existing ad spend
Pencil pricing
| Pricing model | Contact sales |
|---|---|
| Starting price | See website |
| Platforms | Web |
| Launched | 2018 |
Prices change often. Check the Pencil website for current plans.
Our verdict
Pencil scores 7.6/10 in our review. Its biggest strength: combines generation with performance data. The main drawback: pricing not public. If it isn't the right fit, Semrush is the closest alternative.
Frequently asked questions
What is Pencil?
Pencil generates static and video ad variations for brands, predicts their performance and learns from ad account data. It is part of The Brandtech Group and serves brands and agencies.
Is Pencil free?
No. Pencil is a paid tool.
What are the best Pencil alternatives?
Popular alternatives include Semrush, Adobe Firefly, Sora, Runway.
Who is Pencil best for?
Pencil is best for brands, agencies.