What is Looker?
Looker is Google Cloud's BI and semantic modelling platform, with Gemini-powered conversational analytics and Looker Studio for free self-service dashboards.
Best for: Data teams, Enterprises.
Key features
- LookML semantic layer
- Conversational analytics
- Looker Studio
- Embedded analytics
- Gemini assistance
Pros and cons
Pros
- Strong governed semantic layer
- Integrates with BigQuery
Cons
- LookML learning curve
- Enterprise pricing
Looker pricing
| Pricing model | Contact sales |
|---|---|
| Starting price | See website |
| Platforms | Web |
| Launched | 2012 |
Prices change often. Check the Looker website for current plans.
Our verdict
Looker scores 8.2/10 in our review. Its biggest strength: strong governed semantic layer. The main drawback: lookML learning curve. If it isn't the right fit, Microsoft Power BI is the closest alternative.
Looker compared
Frequently asked questions
What is Looker?
Looker is Google Cloud's BI and semantic modelling platform, with Gemini-powered conversational analytics and Looker Studio for free self-service dashboards.
Is Looker free?
No. Looker is a paid tool.
What are the best Looker alternatives?
Popular alternatives include Microsoft Power BI, Tableau, Similarweb, ZoomInfo.
Who is Looker best for?
Looker is best for data teams, enterprises.