What is Pathmatics?
Pathmatics, part of Sensor Tower, estimates competitor ad spend, impressions and creatives across social, display, video and OTT. It is used by brands and agencies for competitive planning.
Best for: Agencies, Enterprise brands.
Key features
- Ad spend estimates
- Creative library
- Channel mix
- Brand benchmarks
Pros and cons
Pros
- Rich spend estimates
- Broad channel coverage
Cons
- Enterprise pricing
- Estimates are modelled
Pathmatics pricing
| Pricing model | Contact sales |
|---|---|
| Starting price | See website |
| Platforms | Web |
| Launched | 2013 |
Prices change often. Check the Pathmatics website for current plans.
Our verdict
Pathmatics scores 7.6/10 in our review. Its biggest strength: rich spend estimates. The main drawback: enterprise pricing. If it isn't the right fit, Semrush is the closest alternative.
Frequently asked questions
What is Pathmatics?
Pathmatics, part of Sensor Tower, estimates competitor ad spend, impressions and creatives across social, display, video and OTT. It is used by brands and agencies for competitive planning.
Is Pathmatics free?
No. Pathmatics is a paid tool.
What are the best Pathmatics alternatives?
Popular alternatives include Semrush, Microsoft Power BI, Tableau, Similarweb.
Who is Pathmatics best for?
Pathmatics is best for agencies, enterprise brands.