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Sift Review

AI-powered digital trust and fraud prevention

Security & Privacy Fraud prevention Contact sales
Visit Sift sift.com

What is Sift?

Sift uses machine learning on a global data network to prevent payment fraud, account takeover, content abuse and chargebacks for online businesses.

Best for: Ecommerce businesses, Marketplaces.

Key features

  • Payment fraud detection
  • Account takeover prevention
  • Global data network
  • Workflow automation
  • Dispute management

Pros and cons

Pros

  • Powerful global signals
  • Covers many fraud types

Cons

  • Enterprise pricing
  • Requires tuning

Sift pricing

Pricing modelContact sales
Starting priceSee website
PlatformsWeb, API
Launched2011

Prices change often. Check the Sift website for current plans.

Our verdict

Sift scores 8.2/10 in our review. Its biggest strength: powerful global signals. The main drawback: enterprise pricing. If it isn't the right fit, Shopify is the closest alternative.

Visit Sift

Frequently asked questions

What is Sift?

Sift uses machine learning on a global data network to prevent payment fraud, account takeover, content abuse and chargebacks for online businesses.

Is Sift free?

No. Sift is a paid tool.

What are the best Sift alternatives?

Popular alternatives include Shopify, Wix, CrowdStrike Falcon, Klaviyo.

Who is Sift best for?

Sift is best for ecommerce businesses, marketplaces.