What is Smartly?
Smartly automates creative production, campaign management and optimisation across Meta, TikTok, Snap, Pinterest and other channels. Its AI tools generate creative variations and optimise budgets for large advertisers.
Best for: Large advertisers, Agencies.
Key features
- Dynamic creative templates
- Cross-channel campaigns
- Budget optimisation
- Creative insights
- AI creative generation
Pros and cons
Pros
- Powerful at large scale
- Strong creative automation
Cons
- Enterprise-only pricing
- Complex to set up
Smartly pricing
| Pricing model | Contact sales |
|---|---|
| Starting price | See website |
| Platforms | Web |
| Launched | 2013 |
Prices change often. Check the Smartly website for current plans.
Our verdict
Smartly scores 8.3/10 in our review. Its biggest strength: powerful at large scale. The main drawback: enterprise-only pricing. If it isn't the right fit, Canva is the closest alternative.
Smartly compared
Frequently asked questions
What is Smartly?
Smartly automates creative production, campaign management and optimisation across Meta, TikTok, Snap, Pinterest and other channels. Its AI tools generate creative variations and optimise budgets for large advertisers.
Is Smartly free?
No. Smartly is a paid tool.
What are the best Smartly alternatives?
Popular alternatives include Canva, Semrush, CapCut, Sora.
Who is Smartly best for?
Smartly is best for large advertisers, agencies.