What is SparkToro?
SparkToro shows which websites, podcasts, social accounts and keywords a given audience engages with. Marketers use it to plan content distribution, sponsorships and ad targeting.
Best for: Marketers, Founders, Agencies.
Key features
- Audience search
- Podcast & website affinity
- Social account discovery
- Keyword affinities
Pros and cons
Pros
- Unique audience-affinity data
- Simple interface
- Useful free tier
Cons
- Data skews to English-speaking audiences
- Less useful for very niche B2B
SparkToro pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web |
| Launched | 2020 |
Prices change often. Check the SparkToro website for current plans.
Our verdict
SparkToro scores 7.9/10 in our review. Its biggest strength: unique audience-affinity data. The main drawback: data skews to English-speaking audiences. If it isn't the right fit, Canva is the closest alternative.
Frequently asked questions
What is SparkToro?
SparkToro shows which websites, podcasts, social accounts and keywords a given audience engages with. Marketers use it to plan content distribution, sponsorships and ad targeting.
Is SparkToro free?
SparkToro has a free plan with limits.
What are the best SparkToro alternatives?
Popular alternatives include Canva, Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud.
Who is SparkToro best for?
SparkToro is best for marketers, founders, agencies.