What is Yotpo?
Yotpo provides reviews, loyalty and referral programmes for e-commerce brands, with AI tools that request, summarise and analyse reviews.
Best for: DTC brands.
Key features
- Reviews & UGC
- AI review insights
- Loyalty & referrals
- Google seller ratings
Pros and cons
Pros
- Comprehensive retention suite
- Strong Shopify integration
- Good AI review tools
Cons
- Gets expensive at scale
- Some features split across products
Yotpo pricing
| Pricing model | Free plan |
|---|---|
| Starting price | Free |
| Platforms | Web |
| Launched | 2011 |
Prices change often. Check the Yotpo website for current plans.
Our verdict
Yotpo scores 8.0/10 in our review. Its biggest strength: comprehensive retention suite. The main drawback: gets expensive at scale. If it isn't the right fit, Shopify is the closest alternative.
Yotpo compared
Frequently asked questions
What is Yotpo?
Yotpo provides reviews, loyalty and referral programmes for e-commerce brands, with AI tools that request, summarise and analyse reviews.
Is Yotpo free?
Yotpo has a free plan with limits.
What are the best Yotpo alternatives?
Popular alternatives include Shopify, Wix, Klaviyo, Photoroom.
Who is Yotpo best for?
Yotpo is best for dtc brands.