What is Attio?
Attio is a data-driven CRM that builds itself from email and calendar data, with flexible objects, automations and AI attributes. It is popular with startups and VC firms.
Best for: Startups, VC firms.
Key features
- Auto-enriched records
- Custom objects
- AI attributes
- Workflows
- Reporting
Pros and cons
Pros
- Modern, fast UI
- Very flexible data model
Cons
- Fewer integrations than incumbents
- Advanced features on higher plans
Attio pricing
| Pricing model | Free plan |
|---|---|
| Starting price | $29/mo |
| Platforms | Web, iOS, Android, Mac |
| Launched | 2019 |
Prices change often. Check the Attio website for current plans.
Our verdict
Attio scores 8.3/10 in our review. Its biggest strength: modern, fast UI. The main drawback: fewer integrations than incumbents. If it isn't the right fit, HubSpot Marketing Hub is the closest alternative.
Frequently asked questions
What is Attio?
Attio is a data-driven CRM that builds itself from email and calendar data, with flexible objects, automations and AI attributes. It is popular with startups and VC firms.
Is Attio free?
Attio has a free plan with limits; paid plans start at $29/mo.
What are the best Attio alternatives?
Popular alternatives include HubSpot Marketing Hub, Salesforce Sales Cloud, Intercom, Fireflies.ai.
Who is Attio best for?
Attio is best for startups, vc firms.