What is Jacquard?
Jacquard (formerly Phrasee) generates and tests brand-safe marketing copy for email subject lines, push notifications, SMS and ads. It uses performance data to learn which language drives engagement for large consumer brands.
Best for: Enterprise CRM teams, Retail brands.
Key features
- Subject line generation
- Language testing
- Brand voice models
- CRM integrations
Pros and cons
Pros
- Proven uplift on high-volume email programmes
- Brand-safe language controls
Cons
- Enterprise only
- Narrow focus on short-form copy
Jacquard pricing
| Pricing model | Contact sales |
|---|---|
| Starting price | See website |
| Platforms | Web |
| Launched | 2015 |
Prices change often. Check the Jacquard website for current plans.
Our verdict
Jacquard scores 7.8/10 in our review. Its biggest strength: proven uplift on high-volume email programmes. The main drawback: enterprise only. If it isn't the right fit, Semrush is the closest alternative.
Frequently asked questions
What is Jacquard?
Jacquard (formerly Phrasee) generates and tests brand-safe marketing copy for email subject lines, push notifications, SMS and ads. It uses performance data to learn which language drives engagement for large consumer brands.
Is Jacquard free?
No. Jacquard is a paid tool.
What are the best Jacquard alternatives?
Popular alternatives include Semrush, HubSpot Marketing Hub, Salesforce Sales Cloud, Ahrefs.
Who is Jacquard best for?
Jacquard is best for enterprise crm teams, retail brands.